When people think of outsourcing in the Philippines, they often picture towering office buildings in Manila’s business districts. That picture is evolving. A growing number of companies now outsource in the Philippines by setting up offices in provincial towns—a trend known as the rural shift in outsourcing.
This movement is not just about location; it’s a smart, inclusive shift in the business process outsourcing (BPO) landscape.
What Is Driving the Shift Away from Metro Manila?
Metro Manila is still a BPO stronghold, but urban challenges like cost, congestion, and competition push companies to seek opportunities elsewhere. Simultaneously, technological advances and the normalization of remote work have made it easier than ever to set up operations anywhere in the country.
Cities like Iloilo, Bacolod, Davao, Dumaguete, and Cagayan de Oro are becoming new BPO hubs. Even rural towns are getting in on the action, offering skilled workers, lower overhead, and untapped potential.
Benefits of Rural Outsourcing in the Philippines
Access to Untapped Talent
Many rural and provincial cities have strong educational institutions. Rather than move to big cities, professionals can now work near home.
Lower Costs
Setting up operations outside major urban centers comes with significantly lower rent, wages, and operating expenses—without losing efficiency.
Improved Work-Life Balance for Employees
Local jobs mean less commuting and more time at home, leading to better morale and retention.
Inclusive Economic Development
By outsourcing in the Philippines beyond Metro Manila, companies support job creation and economic growth in underserved areas—helping to even out economic opportunities across the nation.
Major BPOs Are Going Regional
Many of the top BPO companies in the Philippines are setting up provincial offices and supporting remote setups to tap into rural talent. Government backing and partnerships also support this move, providing benefits like tax incentives and better infrastructure in next-wave cities.
The IT & Business Process Association of the Philippines (IBPAP) has emphasized the growth of “next-wave cities” as a key pillar of future industry growth.
What This Means for Offshoring and Outsourcing
Going rural is a strategy, not a shortcut. Companies that adopt this strategy can grow quickly, diversify teams, and ensure long-term sustainability.
As the question click here of “where to outsource next” continues to evolve, the rural shift proves it’s possible to do good while doing business.